Does grammar reeeally matter?

Of course, good grammar matters overall but when it comes to writing marketing copy, you have permission to pop the rulebook to one side and write the strongest words that best meet the brief.

That doesn’t mean you can just write badly. Poor grammar looks unprofessional and can put potential customers off what you have to offer.

Playing around with grammar to create clever and compelling straplines and slogans on the other hand? I’d say go for it! It worked for Rightmove, McDonalds, o2 and many more.