How embracing a Hygge lifestyle can help you feel your best through winter (and all year round!)
Hygge is more than just getting cosy, it’s a whole philosophy about adopting more feel-good moments into your life. Can adding hygge your home and your day boost your mental and physical wellbeing?
Why a trip to Lapland should be on your bucket list
Dreaming of a white Christmas in the home of Santa Claus but not sure if a trip to Lapland is worth the money? Here’s my honest review of our recent family break in Finnish Lapland with Canterbury Travel.
Why you shouldn’t use Chat GPT to write your copy in 2025
Chat GPT can be used as a tool, say to outline your next blog or help with some headline inspo for social media posts. But it’s not a replacement for well written copy. It doesn’t truly know anything. It only knows what you put in.
With no emotional intelligence or ability to empathise - both critical parts of copywriting, you’re missing out if you just rely on AI to write your content.
Is Black Friday still relevant in 2024?
The biggest shopping event of the year is just around the corner on 29th November 2024. But do consumers actually still care about Black Friday or has the event had its day?
This blog dives into all things Black Friday, asking where it came from in the first place, whether Black Friday deals are actually any good and if Black Friday still a thing in 2024?
5 easy Christmas blog ideas for small businesses!
Stuck what to write about in your Christmas blog?
When it comes to the most wonderful time of the year, your business blog should be focussing on all things festive. You want to be engaging those readers who are searching for answers to their specific Christmas-related questions on Google.
But as you’re so busy behind the scenes during November and December, it can be hard to find the time to come up with ideas. So here are my 5 easy Christmas blog ideas for your business…
Why you should hire a Yorkshire copywriter
Inspired by the stunning scenery of 'God's Own Country', friendly and down to earth, Yorkshire folk naturally possess a lot of the main ingredients needed to be great copywriters. This blog dives in to the (many) reasons why a hiring a freelance copywriter from Yorkshire might well be the best choice for your business.
Does grammar reeeally matter?
Of course, good grammar matters overall but when it comes to writing marketing copy, you have permission to pop the rulebook to one side and write the strongest words that best meet the brief.
That doesn’t mean you can just write badly. Poor grammar looks unprofessional and can put potential customers off what you have to offer.
Playing around with grammar to create clever and compelling straplines and slogans on the other hand? I’d say go for it! It worked for Rightmove, McDonalds, o2 and many more.
How to write good copy: start with the 3 C’s
Want to know how to write effective marketing messages that get you customers? My 3 C’s of Good Copywriting are a good place to start. Read my blog for tips on how to make your copy catchy, convincing and include a strong call to action.
Chat GPT vs. the human touch: Why you still need a copywriter for your business
There’s been a buzz about Chat GPT ever since it came on the market but can it really replace the need for copywriters and their human connection? Discover why you’re missing a trick when you choose to use AI to write copy for you over enlisting the expertise of a real life copywriter.
Does your business have a blog? Here are 7 reasons why it should.
Blogging can do wonders for your business so stop letting it fall down your to-do list. Discover 7 reasons why you should make time to blog.
What is Tone of Voice and why does it matter?
It’s not what you say, it’s how you say it - why Tone of Voice (TOV) matters to attracting and engaging customers to your brand or business.
Guest blog for The Yorkshire Marketing Agency: How marketing freelancers can help your business survive recession
When consumer confidence is low, you need to be giving your customers more reason to part with their hard-earned cash. So should businesses rethink the cuts to their marketing spend, given the current financial crisis? And should they allocate some of that budget to getting freelance expertise in?