Damart Thermal Brand Campaign

UK fashion business Damart are known for their thermals, so when they launched a new campaign to show their bread-and-butter pieces in a way that would attract new, younger customers, I was excited to be involved. The brief was to get customers to think of their thermals less as base layers to hide under other clothes and more as outfits that could be worn out and about, not just at home.

To reposition their thermals for a new audience, I focused copy on the feel and comfort of the collection, how each piece was so soft and comfy to wear everyday, oh and added bonus - they kept you nice and warm too!