Does your business have a blog? Here are 7 reasons why it should.

You’ve got your own small business or you work in a big one and yes, you keep hearing all about the benefits of blogging but it just keeps falling to the bottom of your to-do list.

Trust me, it’s worth taking 5 minutes out of your day to sit with a cuppa and let me show you why you need to start making time to blog (or better still, hire a copywriter like me to do it for you!)

The reasons why you should blog for your business are bit like the ‘how long’s a piece of string’ answer in that they’re endless, so here I’ve handpicked 7 of the strongest reasons why.

Let’s just start with the biggie shall we?

1.     Businesses who blog get 55% more visitors to their website than businesses who don’t.*

Let that one sink in. Blogs attract potential customers. 55% more! By writing a blog for your business you can increase the traffic to your website by that whopping amount. Not to be sniffed at, right?  

Blogs attract customers to your website

Google loves quality content that is relevant and answers questions, so use keywords that relate to your business and this will optimise your Search Engine Optimisation (SEO). Doing this means customers can find you more easily when searching for answers on the internet.

Driving more potential customers to your online shop window means you’ve got them right where you need them, ready to showcase all the amazing products or services you have to offer.

2.     Blogs create awareness

A blog gives you the perfect platform from which to delve into more detail about what you have to offer. With more space and a bigger word count than anywhere else on your website or in a leaflet, you can go in-depth about the benefits of your products or services.

Starting up? Blogs are great way to get your name out here and tell your potential customers what you have in store for them. Tell them what your brand is all about!

New service? Use a blog to highlight all the reasons why your target audience would love it.

Been around for donkeys? That’s no excuse to rest on your laurels – write about what your expertise brings, why existing customers should stick by you, plus show new customers why they should pick you over a competitor.

3.     Blogs build trust

And customers who trust you are more likely to engage with you on a regular basis and become repeat customers. Repeat custom is what businesses dream of after all. Blogging allows you to provide helpful and valuable content that is relevant to the reader. You can show your personality, allowing customers to get to know you more. Be authentic! It’s all about building good relationships with them. Keep up a regular blog and give them reasons to keep coming back for more.

 

Blog on your laptop wherever you are

4.     Blogs boost your business credentials

They’re a sure-fire way to establish your business as an expert in its field. Delivering informative, valuable content shows off your experience and establishes you an authority on a subject.

·       Share insight about your industry.

·       Talk about your heritage or who you’ve helped along the way.

·       Give examples that show your business is credible.

Blogs are long form content which are seen as a trusted source of information. Readers are therefore more likely to buy in to what you’re talking about than they would with a quick social media post.

5.     Blogs grows your social media following

Blogging can add great value content to your social media pages. Simply take snippets from your blog and make them into an intriguing post for the grid.

Blog posts and social media can go hand in hand, with both patting each other on the back. You can post a link to your blog on Instagram or Facebook enticing your social media followers to have a read and you can attract blog readers to follow you on your social accounts. A win-win!

 

6.     Blogs grow email lists

It can be hard to reach new customers but a blog is another way to help those potential customers discover your business. Once you’ve got a customer, they’re more likely to want to sign up to receive your emails, especially if they enjoy reading the blog content you put out. A regular blog gives them a good incentive to sign up. Do you want more email subscribers? Get blogging!

 

7.     Blogging is cost-effective marketing

Getting a good copywriter to craft a quality blog post for you won’t break the bank, with prices around £300. If you decide to write a blog yourself, all it costs you is the time.

And once you’ve got it you can re-purpose it over and over making it super cost-effective. Link it to your social media, send it in an email, re-post it whenever relevant. A blog post doesn’t just give you one hit, think of it as evergreen content. As we discussed before, it also organically helps with your SEO which is cheaper than going for paid search ads.

There we have it, seven very good reasons why you should blog for your business. Just in case you’re not convinced about the multiple benefits that blogging has to offer, how about we have a little recap?

Blogging done well does all of this:

1.     Bags you 55% more website traffic

2.     Builds awareness

3.     Builds trust

4.     Gives you authority

5.     Improves your social media

6.     Grows your email lists

7.     Offers value-for-money marketing

 

So, to blog or not to blog, that is the question. And what’s the answer? A resounding YES!

 

Hello! I’m Christie, a Yorkshire copywriter who loves writing blogs so if writing is not your bag, then send them my way. Maybe you want me to write a one-off blog or you’ve read enough today to understand that regular blogs are the way to go? Well, you’re in luck as I also offer blog writing on a retainer basis with a weekly or monthly blogs package. My blog prices start from just £300. Get in touch cforcopy@outlook.com to chat about your blogging needs.

 

*Source: HubSpot