Why a trip to Lapland should be on your bucket list
Dreaming of a white Christmas in the home of Santa Claus but not sure if a trip to Lapland is worth the money? Here’s my honest review of our recent family break in Finnish Lapland with Canterbury Travel.
Does grammar reeeally matter?
Of course, good grammar matters overall but when it comes to writing marketing copy, you have permission to pop the rulebook to one side and write the strongest words that best meet the brief.
That doesn’t mean you can just write badly. Poor grammar looks unprofessional and can put potential customers off what you have to offer.
Playing around with grammar to create clever and compelling straplines and slogans on the other hand? I’d say go for it! It worked for Rightmove, McDonalds, o2 and many more.
Chat GPT vs. the human touch: Why you still need a copywriter for your business
There’s been a buzz about Chat GPT ever since it came on the market but can it really replace the need for copywriters and their human connection? Discover why you’re missing a trick when you choose to use AI to write copy for you over enlisting the expertise of a real life copywriter.
Does your business have a blog? Here are 7 reasons why it should.
Blogging can do wonders for your business so stop letting it fall down your to-do list. Discover 7 reasons why you should make time to blog.
What is Tone of Voice and why does it matter?
It’s not what you say, it’s how you say it - why Tone of Voice (TOV) matters to attracting and engaging customers to your brand or business.