Why you shouldn’t use Chat GPT to write your copy in 2025
Chat GPT can be used as a tool, say to outline your next blog or help with some headline inspo for social media posts. But it’s not a replacement for well written copy. It doesn’t truly know anything. It only knows what you put in.
With no emotional intelligence or ability to empathise - both critical parts of copywriting, you’re missing out if you just rely on AI to write your content.
Does grammar reeeally matter?
Of course, good grammar matters overall but when it comes to writing marketing copy, you have permission to pop the rulebook to one side and write the strongest words that best meet the brief.
That doesn’t mean you can just write badly. Poor grammar looks unprofessional and can put potential customers off what you have to offer.
Playing around with grammar to create clever and compelling straplines and slogans on the other hand? I’d say go for it! It worked for Rightmove, McDonalds, o2 and many more.