Why you shouldn’t use Chat GPT to write your copy in 2025

Here’s why you shouldn’t use Chat GPT to write your copy in 2025

‘But she’s a copywriter’ I hear you cry, ‘Of course she’d say that’. Ok I’ll give you that one, but you’re only half right so hear me out.

Do you recognise these business buzzwords?

Elevate, maximise, optimise. We’re agile, we’ll take your business to the next level, utilise our services, leverage our talent.

If you’re reading an article or blog piece full of these words and phrases, then chances are, it’s probably not been written by a human.

These words and phrases might as well shout through a loudspeaker ‘we’ve been churned out by Chat GPT!’ accompanied of course by a rocket emoji. Actually, don’t even get me started on what seem to be AI’s preferred emojis.

There’s been a lot of buzz about Chat GPT over the past year especially and I’ve definitely noticed a rise in seeing AI written copy crop up in all sorts of places. I’ve also had people telling me they’ve been using it to write their marketing materials (and my god, can you tell). So as a freelance copywriter, I’ve just have to put my side across.

Chat GPT vs the human touch

Now there is no denying that Chat GPT is a powerful tool, generating human-like text in an instant. Clever stuff, huh? However, that is what the result is – human-like. When you’re selling to humans, you know what really gives you the advantage over artificial intelligence? That’s right, being an actual human, with lived experiences, thoughts, feelings and emotions. After all, emotions drive purchasing behaviour.

You can’t replace that human connection

A copywriter will get to know you on a personal level to understand your business needs. They’ll ask who your customers are and tailor the copy to target them. They’ll find out what your competitors are saying and help you to stand out in a crowded marketplace.

Unlike, type in a prompt – press a button – hey presto here’s your AI generated content – off you go. Working with a copywriter is a well-rounded experience, one where you benefit from all of their expertise.

Most importantly, a human copywriter can tap into emotions, listen to your feedback and produce engaging copy that meets your brief. I’ve cried, laughed, been scared, felt angry and I can pull from any of these real emotions to write copy that makes your reader feel something.

As part of my role as a freelance copywriter, I’ll always deep dive into research for a copy project I’ve been hired for. Whether it’s to discover keywords for your online content or to consider the competitor landscape, a copywriter like me will make sure your marketing messages are connecting with your target audience.  And everything I write is done in a brand’s tone of voice, avoiding using language that just doesn’t match with the personality of a business. Bye-bye ‘leverage’!

Here's where you’re missing a trick if you rely on AI to write your copy

Chat GPT albeit very clever, has loads of limitations:

·       No emotional intelligence – it can’t understand you and your business

·       It doesn’t have your customer in mind when writing

·       It won’t write in your brand’s tone of voice

·       It can’t draw from experience - what has/hasn’t worked in the past

·       It isn’t aware of current trends

One more thing to watch out for with Chat GPT – it currently sources information from April 2023 if you only use the free version! Meaning the content you are putting out could be outdated or incorrect. If you pay for Chat GPT then it’s working with more recent data. Even so, you’ll still need to fact check everything it writes or better still, ask a real life up-to-date human being to write it for you!

Here's what you benefit from when you hire a copywriter

·       A listening ear with important discovery stage to form a detailed brief

·       Insight into your business and what it needs from a copy perspective

·       Consideration of your target audience

·       Copy that’s on brand and in your tone of voice

·       Competitor comparison

·       Collaboration - an expert to bounce your ideas off

·       Rounds of amends to get your copy perfect

Chat GPT can only put out what you put in

Think of it like baking a cake. You’ve got to put the right ingredients in and combine them well to make the tastiest cake. To get the best possible results from AI generated copy, you need to input the right prompts. So, if you’re not a marketeer, then you might struggle with this in the first place. Even if marketing is your forte, you still might not be the strongest copywriter.

Don’t just get blinded by the output ‘oh how clever that it wrote this so quickly’, make sure you read the finished article properly. The business buzzwords I spoke about at the start of this blog are switching people off and so many articles are starting to sound the same. Not the result you want when you’re trying to stand out from the overcrowded marketplace is it?

Ask yourself these questions:

·       Would I use these words when speaking to potential customers?

·       Does this copy connect with my target audience?

·       Do these marketing messages reflect what my business is about?

Chat GPT can be used as a tool, say to outline your next blog or help with some headline inspo for social media posts. But it’s not a replacement for well written copy. It doesn’t truly know anything. It only knows what you put in.

With no emotional intelligence or ability to empathise - both critical parts of copywriting, you’re missing out if you just rely on AI to write your content. And that’s my two penn‘orth!

I’m Christie, a real-life copywriter using my human hands to type compelling copy and content that will make a real difference to your business. No Chat GPT in sight. Get in touch at christieforcopy@outlook.com with your 2025 copy project.