Writing website copy for

SupportiveAction

Website copy | Email newsletter copy

Background: The lovely Dani was referred my way when she was setting up a website for her new business and needed a copywriter. An experienced moving and handling practitioner, she was now expanding into training and needed a website that showed not just what her business offered service-wise but what she offered as a professional that sets her apart from other trainers. It’s always great to work with a client who is passionate about what they do, and Dani really does have passion in spades!

What I wrote for them: A five-page website that shows off all her complex care training expertise. Written in a warm yet authoritative tone of voice, it establishes SupportiveAction as an approachable and trustworthy training provider. Dani then came back and asked me to write her monthly email newsletters – you’ll see Novembers’ email below.

The results? Dani was thrilled with the copy I wrote for her new website. But more importantly, it comes up on page 1 of Google search for her keywords, meaning more of her potential clients will come across SupportiveAction when looking for complex care risk management training provider in Yorkshire.